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Guide

Which process should a hotel automate first with AI?

. Written by Martin Veltman.

Short answer

Start with the process that takes the most time today and gives back the least. The assessment tells you which one that is: for each process, we set out what it costs now and what it returns once it runs on its own. Then you choose, with amounts you can check.

Start with the assessment

Before we build anything, we look at how your property runs. Where you are losing time, which tasks come back every day and what they cost.

You get an overview for each process, with figures rather than impressions. We rework the indicative figures on this site for your property, so you know what automation will deliver for you before anything is built.

Where the time usually goes

In guest communication: pre-arrival messages, upselling, review follow-up and the emails that go with them. In operations: housekeeping schedules and daily reports. In revenue: the signals from the OTA channels that need to arrive in good time. In back office: invoicing, inbox management and HR admin.

Which of the four comes first differs from property to property, which is exactly why we measure first.

It also depends on what your property promises

At four-star and upscale properties, the conversation starts with the business case: what a process costs now, and what it returns once it runs on its own.

At five-star luxury properties, it starts with the guest. There we automate the work that keeps your team away from guests, so time goes back into the contact that sets your property apart. The same work, in a different order.

Why not the most exciting idea

The idea that gets the most airtime in the meeting is rarely the process where the hours actually go. An automation that does not pay for itself is one your team will never trust.

So we put the figures side by side first. If something does not work as intended, you will see that just as clearly after handover, and then we adjust it.

Tell us how your property runs, and within half an hour you will know whether this is right for you.

A first call takes half an hour and commits you to nothing.