AI automation for hospitalityWe automate the work behind the scenes, so your team is there for the guest again.
Why
Your guest comes for the attention of your team.
Every hour of screen work takes away from that attention. We build the systems that carry that work and give those hours back to the guest.
How
Made to measure, with your team at the helm.
The assessment comes first, only then a proposal.
Everything runs where your team already works, without an extra login.
Nothing leaves the house without your people's approval.
What every system does, you can see for yourself.
What
Working systems in your house.
Guest communication, operations, revenue and back office: built the way your house works.
See the four domainsThe problem
Hospitality is losing out to administration.
Attention leaks away into inboxes, manual reports, invoices and OTA management. That is exactly the work hotel automation exists for.
- Figure 1
- 3 hours
per shift are spent at the front desk on email, phone and administration instead of on the guest.
- Figure 2
- 60%
of guest questions are predictable and come back every week in the same form.
- Figure 3
- 5 systems
ask for the same data every day: PMS, OTA portals, point of sale, accounting and email.
Indicative figures. In the assessment we work them out for your house.
The AI scan
Within two minutes, you see where to begin.
Enter the address of your website. The scan reads your site and shows which work behind the scenes lends itself first to automation. It gives a first picture; the assessment follows, with our people at the table.
AI scan
At no cost, and we keep nothing unless you ask us to.
We ask you for no details up front. The report is on your screen within two minutes.
This scan is generated automatically with AI.
What we automate
The domains we automate most often.
For hotels, restaurants and resorts we take over the work behind the scenes. We build these four most often, and we take on food and beverage or catering in the same way.
01
Guest communication
Your guest receives a personalised reply, in the tone of your house, at any hour of the day.
- Messages before arrival
- Upsell at the right moment
- Review follow-up
- Personalised email handling
02
Operations
Planning and reporting carry on without manual work, day after day.
- Housekeeping planning
- Daily reports
03
Revenue
More direct bookings and a rate that matches today's market.
- Direct bookings
- OTA signals
- Pricing support
04
Back office
The administration runs quietly in the background, without paperwork stacking up and without a backlog.
- Invoicing
- Inbox management
- HR administration
What we build fits the way your house already runs.
We connect to the systems you already use and to the way your team works, and we hand over only when it is right.
Who we work with
Two kinds of house, two conversations.
What an automation is worth depends on what your house promises. That is why we hold the conversation differently for each segment.
Four star and upscale
The return comes first.
Every automation starts with the business case. Less manual work per shift, lower cost per room, and a dashboard that shows the return before we build.
Five star luxury
The guest experience comes first.
Your guests expect to be recognised, not to fill in forms. We build systems that give your team room for personal attention.
Privacy and compliance
Privacy is not an appendix. It is a condition.
Guest data is the most sensitive asset your house holds. That is why these agreements are in every proposal we issue, as standard.
GDPR
Hosting within the EU is possible. The AI models then run in a European cloud region as well.
No model training on guest data. Your data is never used to train a model, ours or anyone else's.
A data processing agreement as standard. Part of every proposal, not something you have to ask for.
Data minimisation. Every system processes only what it needs for its task.
The data remains the property of your house. When you leave, all of it goes with you, in a readable format.
EU AI Act
Transparency towards the guest. Where the law requires it, your guest knows that a system is helping to write.
Always human oversight of outgoing communication. Your team approves every message, until you decide for yourself to let go.
No prohibited or high-risk applications. We build nothing in the categories the law prohibits or designates as high-risk.
Documentation for every system. Purpose, data flows and control points on paper, so your house can show at an audit exactly how it works.
How we work
Assess, build, hand over measurably.
Step 01
We assess your operation.
Where time leaks away and what that costs per month. You receive an overview per process, with amounts you can check for yourself.
Step 02
We build what fits your house.
Every system writes and plans the way your team does. Your people approve the work until the trust is there.
Step 03
We hand over measurably.
In a dashboard you see what each system handles and what it yields. If something is not working, you see that as well.
A first call takes half an hour and commits you to nothing.
Frequently asked questions
The questions every house asks first.
- What does hosp. do?
- hosp. builds AI systems for hotels, restaurants and resorts. We automate guest communication, operations, revenue and back office, made to measure for each house.
- Which houses does hosp. work for?
- For hotels, restaurants and resorts in the Netherlands, from four star and upscale to five star luxury.
- Does AI automation work with our PMS?
- Yes. We build on the systems you already use, including your PMS, OTA portals, point of sale and accounting. We replace nothing without a reason.
- What happens to our guest data?
- Your guest data remains the property of your house. Hosting within the EU is possible and your data is never used to train a model.
- How does a project run?
- We start with an assessment, then build in phases, and hand over only once it works measurably.
About hosp.
We build it ourselves.
hosp. is a Dutch agency for AI automation in hospitality. We build systems for hotels, restaurants and resorts and automate the work behind the scenes, from guest communication to back office and whatever else your house asks of us.
Martin Veltman
Co-founder · AI engineering
You work directly with the builder, not with an account manager. What your house needs is built, not picked from a package.
More about hosp.
Who builds hosp.

Gijs KassenaarAI consultant 
Lotte GeelenCommercial manager 
Vincent VeltmanAI developer