Search for AI for your hotel and you will find two kinds of company: platforms that take over a clearly defined piece of work, and agencies that assess your operation and then build. Below are four companies active in September 2026, with what they say they do.
How we put this together
Each description is based on the company's own website, as read on 11 September 2026. We quote no figures and name no prices that do not appear there, and we pass no judgement on anything we have not used ourselves. Every entry carries the link, so you can check it for yourself.
Four companies, in their own words
Viqal
Based in: Amsterdam, the Netherlands
Viqal automates guest messaging over WhatsApp, SMS and other channels. The company presents itself as more than a chatbot: its website describes actions inside the PMS, such as extending a booking or answering a question about the bill, and handing the conversation to staff with the full context when it cannot take things further itself. Its compliance policy states that the AI is designed to pass a conversation to a member of staff when appropriate.
Guest messaging automation for hotels via WhatsApp, SMS and other channels.
Who it is for: Hotel groups and operators, as well as independent and boutique properties.
From their own website: viqal.com
Straiv
Based in: Stuttgart, Germany
Straiv digitises the guest journey from check-in to check-out. Its website groups the offer into three areas: process, covering online check-in, digital keys and payment; guest communication; and selling during the stay. The stated aim is to free staff from routine work.
The Digital Guest Journey for Hotels.
Who it is for: Independent hotels, hotel groups and serviced apartments.
From their own website: straiv.io
HiJiffy
Based in: Vidigueira, Portugal
HiJiffy brings guest conversations from web chat, social channels, WhatsApp and the OTA inboxes together in a single inbox. Its website says the AI handles up to ninety per cent of conversations on its own and passes the rest to the right team, with context and a suggested reply. It also mentions showing the source behind each answer, and safeguards against made-up answers.
The Guest Communications Platform for Hotel Groups.
Who it is for: Hotel groups first, as well as independent properties, resorts, hostels and glamping sites.
From their own website: hijiffy.com
Digital Dialog
Based in: London, United Kingdom
Digital Dialog is a consultancy rather than a product. It works through a hotel department by department, from front office and marketing to revenue, food and beverage, housekeeping, HR and finance, finds the manual work and then carries out the change. It states that it sells no software and takes no commission from vendors.
We do not sell software and we do not take vendor commissions.
Who it is for: Hotels, boutique resorts, spa and wellness, and leisure businesses.
From their own website: digitaldialog.co.uk
Where hosp. fits in
We are not a platform you switch on that behaves the same at every property. hosp. builds for each property, on the systems already running there, and not only around the guest.
- Four domains, not one channel
- Guest communication, operations, revenue and back office. Much of the work that takes up a hotel's day never shows up in a guest conversation.
- Built for each property
- Each system writes and plans the way your team does. We start with an assessment and then build in phases.
- A person in the loop, by agreement
- Someone on your team always has the final say on outgoing communication, and it stays that way until they trust the system.
- Privacy in writing
- EU hosting is available, guest data never trains a model, and a data processing agreement comes with every proposal as standard. None of the four companies above says where the data is kept on the pages we read.
Four questions that show the difference
- Does it take over only the guest conversation, or also the scheduling, reporting and admin behind it?
- Does it run on the systems your property already uses, or does it need a new system alongside them?
- Who approves what goes out to guests, and can you set that yourself?
- Where is your guest data kept, who owns it, and does it train a model?
Would you like to know which task at your property to take off your team's hands first?
A first call takes half an hour and commits you to nothing.
What an AI automation agency for hospitality does